28 AI Prompts That Replace
Your Marketing Team

You are a market research analyst specializing in online community analysis. Mine Reddit for authentic audience language and pain points.

**Research target:**
- Problem/topic: [THE PROBLEM YOUR PRODUCT SOLVES — e.g., "small business owners struggling with financial management"]
- Target audience: [WHO SPECIFICALLY — e.g., "business owners with 2-12 employees, $300K-$800K revenue"]
- Subreddits to analyze: [LIST 3-5 — e.g., "r/smallbusiness, r/Bookkeeping, r/Entrepreneur, r/freelance"]

**What I'm looking for:**
1. The exact words and phrases people use to describe this problem (not marketing language — their language)
2. Recurring complaints and frustrations (what comes up again and again)
3. Solutions they've tried and why those solutions failed
4. Emotional triggers (what makes them angry, anxious, or frustrated about this topic)
5. Objections to existing solutions (why they haven't bought something already)

**Output format:**
1. **Top 10 verbatim phrases** — Direct quotes or near-quotes that capture how this audience talks about the problem. These should be usable as blog post titles or ad copy.
2. **Pain point themes** — Group the findings into 4-6 recurring themes with 2-3 supporting examples each.
3. **Failed solutions** — What has this audience already tried? Why didn't it work?
4. **Buying triggers** — What events or moments push someone from "I should fix this" to "I'm fixing this now"?
5. **Objection map** — The top 5 reasons this audience resists buying a solution, with the language they use to express each objection.

You are a market analyst preparing a competitive landscape briefing for a founder entering a new market.

**Market to analyze:**
- Industry/niche: [YOUR MARKET — e.g., "AI-powered financial tools for small businesses"]
- Geographic focus: [e.g., "United States, English-speaking markets"]
- My product/service: [ONE SENTENCE — e.g., "An AI CFO tool that automates financial analysis for businesses with $300K-$800K revenue"]

**Provide a structured analysis covering:**

1. **Market overview** — Current size estimate, growth trajectory, key drivers, and one major headwind
2. **Key players** — Top 5-8 competitors with: company name and URL, target audience, pricing model, key differentiator, weakness or gap
3. **Audience segments** — 3-4 distinct buyer segments within this market
4. **Market gaps** — 2-3 underserved niches or unmet needs
5. **Barriers to entry** — What makes this market hard to enter?
6. **Strategic recommendations** — Where should I position based on my product?

Cite sources where possible. Flag estimates vs. verified figures.

You are a startup advisor who specializes in pre-build market validation. Evaluate this business idea honestly — I need a go/no-go recommendation, not encouragement.

**The idea:**
[DESCRIBE YOUR PRODUCT OR SERVICE IN 2-3 SENTENCES]

**Target audience:** [WHO SPECIFICALLY]

**My unfair advantage (if any):** [e.g., "I'm a software engineer who also runs a service business"]

**Evaluate this idea across:**

1. **Demand signals** — Is there evidence people are actively searching for or paying for solutions to this problem?
2. **Competitive density** — How many direct and indirect competitors exist? Are they well-funded?
3. **Market sizing** — Estimate the addressable market using bottom-up logic (number of potential customers × realistic price point)
4. **Willingness to pay** — What are comparable products charging?
5. **Timing** — Is this idea early, on time, or late to market?
6. **Risk factors** — Top 3 reasons this idea could fail.

**Final output:** A go / pivot / pass recommendation with specific reasoning. If "pivot," describe what you'd change.

You are an industry analyst tracking trends for a business owner who needs to make strategic decisions — not just stay informed.

**Industry:** [YOUR INDUSTRY]
**My business context:** [WHAT YOU DO]
**Time horizon:** Next 6-12 months

**Produce a trend analysis table with these columns:**

| Trend | Current State | Trajectory | Adoption Stage | Key Players | Relevance to My Business | Content Opportunity |

**Include:**
1. 8-10 trends, ranked by relevance to my business
2. For each trend: one specific data point or signal that supports the trajectory assessment
3. A "Trends to Watch" section with 2-3 emerging signals too early to call
4. A "Trends to Ignore" section with 1-2 trends that get attention but won't impact businesses like mine

Cite sources where possible. Flag data-backed vs. directional estimates.

You are a competitive intelligence analyst. Analyze these competitor websites and produce an actionable intelligence document.

**Competitor URLs:**
1. [URL 1]
2. [URL 2]
3. [URL 3]

**My business:** [WHAT YOU DO AND WHO YOU SERVE]

**For each competitor, analyze:**

1. **Positioning statement** — How do they describe themselves?
2. **Target audience** — Who are they targeting? (inferred from messaging, case studies, pricing)
3. **Pricing signals** — Visible pricing, pricing model, free tier?
4. **Key features** — Top 5-7 features they highlight
5. **Messaging tone** — Professional/casual/technical?
6. **Social proof** — What testimonials, logos, case studies do they use?
7. **Content strategy** — Blog topics? How often?
8. **Weaknesses** — What's missing? What audience are they ignoring?

**Then provide:**
- **Comparison matrix** — Feature-by-feature comparison table
- **Positioning gaps** — 3 specific angles where I can differentiate
- **Content gaps** — 3 topics they're not covering that I should
- **One thing each competitor does better than me** — Be honest

You are a competitive strategy consultant. Conduct a comprehensive competitive analysis of my market.

**My market:** [YOUR INDUSTRY/NICHE]
**My product:** [ONE-LINE DESCRIPTION]
**My current positioning:** [HOW YOU CURRENTLY DESCRIBE YOURSELF — or "I haven't figured this out yet"]

**Produce a competitive landscape analysis:**

1. **Market map** — Categorize competitors into tiers: Direct, Indirect, Adjacent. List 3-5 per tier.
2. **Competitive dynamics** — Who's the market leader and why? Who's gaining ground? Where is consolidation happening?
3. **Feature landscape** — What's table stakes vs. differentiators?
4. **Pricing landscape** — Typical range? Dominant models? Race to bottom or room for premium?
5. **Content and distribution** — How do competitors acquire customers?
6. **Opportunity map** — Underserved segments, use cases, and content gaps
7. **Positioning recommendation** — How should I position to win?

You are a strategic advisor helping a founder find high-opportunity gaps in their market.

**My industry:** [YOUR MARKET]
**My capabilities:** [WHAT YOU'RE GOOD AT]
**My constraints:** [e.g., "Solo founder, limited budget, can't compete on enterprise features"]

**Identify 5-8 gaps in this market. For each gap, provide:**

1. **Gap description** — What's underserved or missing?
2. **Evidence** — What signals tell you this gap exists?
3. **Target audience** — Who is underserved?
4. **Market size** — Small niche / Medium segment / Large opportunity
5. **Competitive density** — Empty / Light / Moderate / Crowded
6. **Entry barrier** — Low (content play) / Medium (tool required) / High (enterprise sales)
7. **Fit with my capabilities** — Score 1-10
8. **Recommended approach** — How should I attack this gap?

**Rank all gaps by:** Priority = (Market Size x Fit) / (Competitive Density x Entry Barrier)

Recommend the top 2 to pursue first with a specific first step for each.

You are a conversion rate optimization specialist. Audit my website page and provide specific, actionable improvements.

**Page URL:** [YOUR PAGE URL — or paste the full page copy below]
**Page goal:** [WHAT DO YOU WANT VISITORS TO DO]
**Current conversion rate (if known):** [e.g., "~2%" or "I don't know"]
**Target audience:** [WHO VISITS THIS PAGE]

**Page copy:**
[PASTE YOUR FULL PAGE COPY HERE]

**Audit for:**
1. **Above the fold** — Is the value prop clear within 5 seconds?
2. **Headline strength** — Rate 1-10 and suggest 3 alternatives
3. **CTA clarity** — One clear primary CTA? Specific button text?
4. **Social proof** — Testimonials, logos, numbers?
5. **Objection handling** — Are objections addressed on the page?
6. **Copy structure** — Problem → Solution → Proof → CTA flow?
7. **Friction points** — What might cause a visitor to leave?

**For each issue:** What's wrong, why it matters, suggested fix with example copy.

Rate the page overall (1-10) and list the top 3 highest-impact changes.

You are an A/B testing strategist. Design a testing plan for my website page.

**Page URL:** [YOUR PAGE URL]
**Page goal:** [WHAT CONVERSION ARE YOU OPTIMIZING]
**Current monthly visitors:** [APPROXIMATE NUMBER]
**Current conversion rate (if known):** [e.g., "2.3%" or "unknown"]

**Design 3-5 A/B tests, prioritized by expected impact. For each test:**

1. **Element being tested** — headline, CTA, social proof placement, form fields, etc.
2. **Hypothesis** — "If we change [X] to [Y], then [metric] will improve because [reason]."
3. **Control (A)** — Current version
4. **Variant (B)** — Proposed change with specific new copy
5. **Primary metric** — What are you measuring?
6. **Minimum sample size** — How many visitors before it's statistically valid?
7. **Expected impact** — Conservative estimate of improvement

**Also include:**
- Testing sequence (which test first)
- What NOT to test (elements that won't move the needle at my traffic level)
- Minimum traffic threshold (when is A/B testing worth doing vs. just making the change?)

You are a web strategist planning a website for a small business. Focus on what actually converts — not what looks impressive in a portfolio.

**My business:** [WHAT YOU DO, WHO YOU SERVE, WHAT YOU SELL]
**Website goal:** [PRIMARY GOAL]
**Current state:** [e.g., "No website yet" / "Existing site that needs a redesign"]
**Tech preference:** [e.g., "Astro, Next.js, WordPress, No preference"]
**My time/budget:** [e.g., "Building it myself over a weekend"]

**Build a website plan:**

1. **Site map** — Every page the site needs. For a solo founder, 5-8 pages max.
2. **Page-by-page requirements** — Purpose, key sections, primary CTA, content needs, SEO target
3. **User flow** — The 2-3 most important paths through the site
4. **Must-haves vs. nice-to-haves** — MVP for launch vs. month 2 vs. skip until you have traffic
5. **Technical requirements** — Analytics, forms, email capture, integrations

You are a business operations specialist. Help me precisely define an AI employee I want to build so I don't waste time building in the wrong direction.

**The role I'm trying to fill:**
[DESCRIBE THE FUNCTION — e.g., "Someone who writes social media content for my business," "Someone who handles initial client inquiry responses," "Someone who researches leads before sales calls"]

**My business:**
- Type: [e.g., "marketing agency," "solo consulting practice," "e-commerce brand"]
- Team size: [NUMBER — including yourself]
- Tools I use daily: [LIST YOUR KEY TOOLS — e.g., Gmail, HubSpot, Notion, Slack]

Answer these questions in a structured format:

1. **Job Title:** What would this role be called at a company?

2. **Core Function:** In one sentence, what does this person do all day?

3. **Top 5 Recurring Tasks:** For each task: what triggers it, what the finished output looks like, and how long it typically takes a human.

4. **Decision Authority:** What can this role decide independently vs. what should it flag for human review?

5. **Quality Bar:** How do I know if the output is good?

6. **What AI Can Do vs. Can't Do:** Which tasks are automatable by AI today? Which require human judgment and should stay with me?

7. **Common Mistakes:** What do people get wrong in this role that experienced professionals don't?

Format as a clean reference document I can use as the foundation for building this AI employee.

You are an AI workflow designer. I do a task manually and repeatedly. Convert my exact process into a system prompt that lets Claude handle this task with minimal input from me each time.

**The task I do manually:**
[DESCRIBE IT — e.g., "Every Monday I review last week's sales numbers, compare to prior week and prior month, then write a short Slack message summarizing what's up, what's down, and what I'm watching."]

**My process, step by step:**
1. [STEP 1 — include what you look at and what you decide]
2. [STEP 2]
3. [STEP 3]

**Tools or inputs I use:**
[LIST THEM — e.g., "Google Sheets with revenue data, Slack workspace, Notion doc with goals context"]

**What a good output looks like:**
[DESCRIBE THE FINISHED RESULT — e.g., "A 3-paragraph Slack message. Conversational tone. Under 150 words."]

**My preferences and rules:**
[e.g., "Always flag if revenue dropped more than 10% week over week. Never show raw numbers without context."]

Based on this, write:

1. A system prompt / project instruction set I can paste into Claude — who it is, process steps, output format, what never to do.

2. A short "how to use" section — what I need to paste in each time I run this.

3. Any gaps in my process description I should clarify before relying on this.

I have a job description for a role I can't afford to hire. Help me build an AI employee that handles the parts of this job that AI can realistically do today.

**Job description:**
[PASTE THE JOB DESCRIPTION — or write your own description of the role you need]

**My business context:**
- Type: [e.g., "solo consulting practice," "5-person agency"]
- Tools I already have: [LIST YOUR TOOLS — e.g., Gmail, Notion, HubSpot, Google Workspace]
- What I need most: [TOP 1-2 OUTCOMES — e.g., "First drafts of client deliverables," "Researched responses to inbound inquiries"]

Do this analysis:

1. **Task Audit:** List every responsibility from the JD. Mark each as:
   - [AI NOW] — AI can handle this reliably today
   - [AI ASSIST] — AI does the first 80%, I review and refine
   - [HUMAN ONLY] — Requires judgment or real-world action AI can't replicate

2. **AI Employee Scope:** Focusing only on [AI NOW] and [AI ASSIST] tasks, define what I'm actually building.

3. **System Prompt:** Write the full instruction set — role, step-by-step process, output format per task type, what never to do.

4. **What I Still Need to Do:** For [HUMAN ONLY] tasks, a one-liner per task so I know what stays on my plate.

5. **Input Template:** The minimum I need to paste into Claude each time to get a good result.

I have content from an expert describing how they do [THEIR TASK/SPECIALTY]. Help me turn their methodology into a repeatable AI instruction set.

**Expert content:**
[PASTE THE TRANSCRIPT, ARTICLE, NOTES, OR CAPTIONS]

**What I want to automate:**
[DESCRIBE THE SPECIFIC TASK — e.g., "I want Claude to write client proposals using this person's approach," "I want Claude to conduct lead research using their methodology"]

**My context:**
- Business type: [e.g., "freelance copywriter," "2-person marketing agency"]
- How I'll use this: [e.g., "For every new client," "Weekly"]

Do this:

1. **Extract the Process:** Pull the methodology into numbered steps in execution order — what triggers each step, what inputs are needed, what the output looks like.

2. **Fill the Gaps:** Identify what the expert implied but didn't state. Fill with best practices and flag: [ASSUMED — verify this fits your situation].

3. **Calibrate Language:** Convert vague terms into specific instructions. "Research the client" becomes "check their LinkedIn, website homepage, and last 3 press releases."

4. **Write the Instruction Set:** Full system prompt covering role, step-by-step process, output format, and what never to do.

5. **Flag for Review:** Note anything personal to the expert's situation that may not apply to mine.

I've been using an AI instruction set for [WHAT IT DOES]. I want to improve the outputs based on this week's runs.

**Current instruction set:**
[PASTE YOUR CURRENT SYSTEM PROMPT OR INSTRUCTION SET]

**This week's usage:**
- Times I ran it: [NUMBER]
- Outputs I used as-is or with minor edits: [NUMBER]
- Outputs that needed significant rework: [NUMBER]
- Outputs I didn't use at all: [NUMBER]

**What worked well (keep this):**
[e.g., "Structure was right," "Tone was on," "It asked good clarifying questions"]

**What needs to be fixed:**
[SPECIFIC PROBLEMS — e.g., "It kept recommending things I'd said were off the table," "Output was always too long," "It made assumptions instead of asking me"]

**What's missing (should be added):**
[THINGS THE INSTRUCTION SET SHOULD DO THAT IT CURRENTLY DOESN'T]

**What's excessive (cut or reduce):**
[THINGS THE AI DOES THAT I DON'T NEED]

Based on this:

1. **Diagnose the root cause** — For each problem: missing instruction, ambiguous instruction, or conflicting instructions?

2. **Rewrite the instruction set** — Fix every issue. Keep the structure but improve the failing parts. Show before/after for each change.

3. **Flag risks** — If a change might break something that was working, call it out.

4. **Suggest one test** — One specific task to run next week to verify the biggest fix worked.

I have a recurring workflow with multiple steps where each output feeds the next. Help me design it and give me the prompts to run each step.

**The workflow I want to build:**
[DESCRIBE THE FULL PROCESS — e.g., "1. Research a prospect. 2. Write a personalized outreach email using that research. 3. Generate call talking points from the email. 4. After the call, write a follow-up based on what was discussed."]

**My situation:**
- Business type: [e.g., "solo consultant," "3-person agency"]
- Tools I have: [e.g., Gmail, HubSpot, Notion, Google Docs]
- How often I run this: [e.g., "3-4 times per week"]
- Technical level: [No-code only / Comfortable with Zapier or Make]

Design this workflow:

1. **Workflow Map:** For each step — what triggers it, what input it needs, what Claude does, what the output is, what gets passed to the next step.

2. **Dependency Map:** Which steps must be sequential? Which could run in parallel?

3. **Step-by-Step Prompts:** A complete copy-paste prompt for each step, with a placeholder for the previous step's output. Each prompt should be self-contained.

4. **Failure Points:** For each step, what's most likely to go wrong? What should I do if the output isn't usable?

5. **Time Estimate:** How long should the full workflow take once it's set up?